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MARKET FOCUS

In today's educational landscape, it is imperative that we facilitate more one-on-one time between students and teachers. Teachers are no longer fountains of knowledge that spew content for students, but rather they are mentors that build the core competencies that will help students survive and thrive in the real world. Gradenetix is an avenue we can take to promote this modern mode of pedagogy.

​Educators are often required to handle many non-teaching responsibilities such as essay evaluation, grading of exams, filing necessary paperwork, HR and personnel related issues, ordering and managing classroom materials, booking and managing field trips, responding to parents, assisting with conversation and second-language related issues, dealing with sick or otherwise absent students, and otherwise facilitating the learning environment. Educators often spend up to 50% of their time on non-teaching tasks (5).

Market Analysis: Text

VENTURE ANALYSIS

Cube Framework

TYPE OF MARKET

The market for Gradenetix is any educator who undergoes a substantial amount of time grading papers. Gradenetix offers systems that meet the needs of K-12 educators as well as higher learning institutions. The opportunities for educators to employ AI and Machine Learning as an aid in their pedagogical toolbox are vast and innumerable. According to researchandmarkets.com's analysts forecast, the Artificial Intelligence Market in the US Education Sector to grow at a CAGR of 47% during the period 2018-2022 (1). This is composed of both the K-12 and higher education sectors.


Gradenetix posits itself as an unprecedented and truly investible venture because the pain point of time spent grading papers has never been addressed before. Gradenetix offers a comprehensive solution to this problem and allows teachers to do what they do best - teach.

TYPE OF OFFERING

A number of studies done in American schools indicated that AI technology was being under-utilized and limited strictly to "filtering out sensitive content within internet searches" or integrating "multi-language subtitles to help students better understand instructions" (2). Gradenetix wants to put this powerful AI technology to better use.

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At it's core, Gradenetix is a service that provides educators with access to the largest global online database of academic papers, but more importantly the Artificial Intelligence Marking and Assessment System which uses AI and Machine Learning technology to automatically grade the written work you submit. Additionally, Gradenetix offers round the clock tech support to train, educate, and assist educators who require troubleshooting issues. Perhaps most importantly is the learning analytics that Gradenetix provides for users, allowing educators to track, benchmark, and gain insight into their student's academic progress.

WHO IS THE BUYER?

Gradenetix is a solution geared towards educational institutions. Schools, school boards, or high education departments can purchase Gradenetix for their employees. We believe that these institutions would benefit greatly from our products. By purchasing the packages we offer at Gradenetix, adminstrators are providing access to AIMAS, learning analytics programs, and tech support to their educators and are putting a powerful time-saving tool into the hands of their staff, ultimately allowing them to spend more time with their respective students.

GLOBAL MARKET

AI in the education sector has exploded in recent years. By 2024, the AI in Education Market is set to surpass $6 billion USD (3). On a global scale, AI and Machine Learning technologies are being leveraged to produce personalized content for students, reduce manual labour for educators, and enhance teaching performance. Moreover, "global Artificial Intelligence in the education sector is growing at a CAGR of more than 31% by 2027" primarily due to the increased demand in advanced methods in teaching (4).

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This is exactly what we are doing at Gradenetix. We provide personalized learning analytics on each student paper, we reduce the time educators spend grading which ultimately leads to the enrichment of effective teaching. 

MARKET STATUS

Writing skills have been on the decline in recent years, and there is no dispute that writing assessments help educators understand the strengths and weaknesses of student's ability to express and communicate ideas. Writing is one of the most important forms of communication and we need to safeguard our student's abilities to write effectively and clearly. â€‹

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Gradenetix has positioned itself as a premium service solution in the education market. There are existing technologies that attempt to mimic the goal of Gradenetix, so the infrastructure is currently there to support a large scale venture and to build on existing client bases. Unlike our competitors, our services come at a fee, but there is no price you can put on the value of education. Additionally, Gradenetix has become the most funded Artificial Intelligence Technology on Kickstarter with cumulative investments hitting $5 million.

COMPETITORS

AI-Enabled grading is not standardized or regularly implemented within classrooms or institutions at this time. This presents a unique and lucrative investment opportunity to investors who wish to be first to market with regards to making AI-assisted grading practices normalized.

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While Gradenetix has the capacity to become the most influential player in the market, they are not alone in the race to integrate AI grading systems in education. The problem with our biggest competitor, Progressay, is that educators are trading their time saved grading, into time creating rubrics and criteria's to upload into the software for the AI to use as a grading model. Although Progressay offers rubric-creation capabilities, the process is tedious, time-consuming, and ultimately may not match to a boards curricular-requirements. Moreover, Progressay provides only basic learning analytic and only benchmarks student improvement. Comparatively, Gradenetix provides in-depth feedback on work and advanced data analytics so teachers can gain a more full-bodied picture with regards to their student's development.

Market Analysis: Clients

References

(1) Artificial Intelligence Market in the US Education Sector 2018-2022 Retrieved from: https://www.researchandmarkets.com/reports/4613290/artificial-intelligence-market-in-the-us

(2) Artificial Intelligence, Authentic Impact: How Educational AI is Making the Grade

Educators find AI can revolutionize the K–12 experience, for both teachers and students. Retrieved from:

https://edtechmagazine.com/k12/article/2019/08/artificial-intelligence-authentic-impact-how-educational-ai-making-grade-perfcon

(3) Artificial Intelligence (AI) in Education Market Size worth $6bn by 2024. Retrieved from:

https://www.gminsights.com/pressrelease/artificial-intelligence-ai-in-education-market

(4) Global Artificial Intelligence in Education Market is Growing at a CAGR of More than 31% by 2027 Owing to the Increasing Demand for Advanced Teaching Methods Involving Artificial Intelligence for Efficient Growth of Problem-solving Skill in Students is Driving the Growth of: Says Absolute Markets Insights. Retrieved from:

https://www.globenewswire.com/news-release/2019/03/06/1749106/0/en/Global-Artificial-Intelligence-in-Education-Market-is-Growing-at-a-CAGR-of-More-than-31-by-2027-Owing-to-the-Increasing-Demand-for-Advanced-Teaching-Methods-Involving-Artificial-In.html

(5) Schmelzer, Ron. AI Applications In Education. Retrieved from:

https://www.forbes.com/sites/cognitiveworld/2019/07/12/ai-applications-in-education/#30c0e25562a3

Market Analysis: Text
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